Architectural propaganda is a powerful tool used by governments and organizations to shape public opinion and convey their message. In the context of global politics, architectural propaganda has been used to create symbols of national identity and pride.
The Soviet Union's use of monumental architecture in Moscow is a notable example, with buildings like Lenin's Mausoleum and the Palace of the Soviets designed to awe and intimidate. These structures were meant to symbolize the power and grandeur of the Soviet state.
In contrast, the Nazi regime in Germany used a different approach, focusing on the creation of monumental buildings and spaces that evoked a sense of community and unity. The Nuremberg Rally Grounds, with its massive auditorium and grandstand, was a key example of this approach.
The use of architectural propaganda continues to this day, with governments and organizations around the world using buildings and spaces to convey their message and shape public opinion.
Types of Architectural Propaganda
Mussolini used architecture to educate the masses, exploiting its symbolic prowess as a powerful tool for achieving political consensus.
Benito Mussolini played a strong role in encouraging civic architectural development in Italy from 1922 to 1943. He devised and implemented architecture as a tool capable of determining public behavior and influencing opinion.
Mussolini worked closely with architects who gave him ideas for architectural projects. He sometimes even picked up a pencil and suggested changes himself.
The fascist leader's goal was to shape Italy and its citizens through architectural projects that reflected the totalitarian values of the period.
Examples of Architectural Propaganda in Countries
China has been engaging in a "charm offensive" in the 21st century to improve relations with many other countries, especially in the developing world.
The Chinese government has leveraged the construction of large works of architecture abroad to better its standing with these countries, and has built large-sized buildings and government ministries in countries like Mozambique and East Timor.
The Potemkin village of Kijŏng-dong in North Korea is a notable example of architectural propaganda, constructed to convey an image of prosperity and encourage South Korean soldiers to defect.
Neoclassical architecture was often employed in the United States to convey allusions to democracy, stability, and refinement early in its history as an independent country.
The use of neoclassical architecture has been revived in the United States in recent times, with some promoting it as "befitting a world power and source of freedom".
Examples
In the United States, architectural propaganda has been used to convey democratic values through neoclassical architecture. This style was often employed early in the country's history to evoke feelings of stability and refinement.
Neoclassical architecture was used again in the 21st century by figures on the right-wing to promote a sense of American greatness.
During the New Deal, the government built many Art Deco-style buildings to project a modern and progressive image. These buildings were meant to convey a sense of innovation and forward-thinking.
Modernist architecture, which emphasized efficiency and technological superiority, became popular in the United States during the Cold War era. This style was used to demonstrate American advancements in technology and design.
After President Trump's executive order mandating neoclassical architecture in government buildings, subsequent President Joe Biden overruled it.
North Korea
North Korea's Kijŏng-dong is a Potemkin village constructed to showcase the country's prosperity and encourage South Korean soldiers to defect.
The village was built to create a false impression of North Korea's economic success, with modern architecture and amenities.
Architect Richard Buday has cited Kijŏng-dong as an example of architectural propaganda, highlighting its role in promoting a misleading image of the country.
The village's construction is a testament to North Korea's efforts to shape public perception through architecture.
Specific Examples of Architectural Propaganda
Mexican drug cartels have used architecture as part of their overall propaganda campaign. They build large houses called "narco mansions or narco castillos" to demonstrate their wealth and power.
These structures are built to overwhelm and sway local populaces and potential rivals. They're a psychological tool to assert dominance.
In Mexico, these narco mansions or castles have become an increasingly common feature of the recent drug conflicts.
Mexican Drug Cartels
Mexican drug cartels have used architecture as part of their overall propaganda campaign.
These large houses, called "narco mansions" or "narco castillos", are a symbol of wealth and power.
They're built to overwhelm and sway local populaces and potential rivals.
These structures serve a psychological purpose, demonstrating the cartels' ability to flaunt their wealth and intimidate others.
Trumpism, Neoclassicism
The Trump administration's use of neoclassical architecture in public buildings is a deliberate attempt to evoke a sense of grandeur and timelessness.
The White House's West Wing renovation, completed in 2017, features a neoclassical design that pays homage to the original 1902 building.
General Topics
Architectural works have been used to justify loyalty to rulers and to honor religious and spiritual figures. This is evident in the construction of the Sphinx and the pyramids, which were meant to demand respect and obedience to Pharaoh.
The Parthenon was built to honor a goddess and to remind Athenians of their divine intervention in beating back a Persian invasion. Its ornamentation served as a visual reminder of this event.
Architectural styles have been used to invoke connections with previous historical states and ideas associated with them. For example, ancient Greek and Roman imagery has been used to convey the idea of democracy.
Roman triumphal arches were self-aggrandizing demonstrations of rulers' might and superiority. They were meant to showcase the power of the ruler, not just the engineering skills of the architects.
In modern times, architecture is used to attract tourism, taking advantage of its ability to evoke emotions and create a sense of place.
Sources
- https://en.wikipedia.org/wiki/Architectural_propaganda
- https://www.platformspace.net/home/trumpism-neoclassicism-and-architecture-as-propaganda
- https://www.re-thinkingthefuture.com/architectural-community/a12386-architecture-and-propaganda/
- https://mitpressbookstore.mit.edu/book/9781442631045
- https://edgeofhumanity.com/2023/11/16/north-korea-architecture-of-propaganda/
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