Home Renovation Advertising Ideas and Best Practices

Home renovation advertising is a competitive space, with many contractors and builders vying for the attention of potential customers. According to a study, 71% of homeowners prefer to work with a contractor who has a strong online presence.

To stand out from the crowd, it's essential to have a clear and effective advertising strategy. This includes understanding your target audience and tailoring your message to their needs. For example, a survey found that 62% of homeowners aged 45-54 are more likely to hire a contractor who has a strong social media presence.

A well-designed website is also crucial for any home renovation contractor. A website should be easy to navigate, visually appealing, and provide all the necessary information for potential customers. In fact, 45% of homeowners say they would not hire a contractor without a website.

By following these best practices, home renovation contractors can increase their online visibility, attract more customers, and ultimately grow their business.

Advertising is a crucial part of the home renovation industry, helping homeowners connect with the products and services they need to create their dream homes.

TV is still the top influencer on buying decisions, and it's also the most efficient cost per thousand of any medium that allows you to reach people in all areas of the sales funnel.

Home improvement companies with high ticket services that are B2C are obvious brands that can benefit from TV advertising, as it can pay for the whole campaign and then some, not even considering future clients and branding/awareness benefits.

TV advertising can help create brand awareness and reaffirm a brand's place in the community, especially when done alongside trusted local news broadcasts.

Advertising is about reaching the right audience at the right time and place, which is why creating a media plan is one of the most critical components of your marketing campaign.

TV and streaming advertising may be the most effective path for home renovation businesses to take, as it allows you to reach people in all areas of the sales funnel.

Advertising alongside trusted local news broadcasts can also showcase your brand's trustworthiness and frequency of exposure to target audiences.

Homeowners may not be aware of the latest trends in home remodeling, but TV advertising can generate interest and inspire them to transform their drab space into a new wonderland.

TV advertising can showcase products and technology available for home renovation, making homeowners more aware of the possibilities.

By creating awareness, homeowners are more likely to take action and consider renovating their homes.

Studies have shown that consumers trust brands that advertise alongside trusted sources, such as local TV news stations.

This trust can lead to increased sales and a stronger reputation for your home renovation business.

TV ads can also showcase a company's experience, quality of work, and reliability, helping to establish credibility with potential customers.

By building trust and creating awareness, homeowners are more likely to choose your business for their home renovation needs.

A fresh viewpoint: How to Start a Home Renovation Business

TV advertising is a top influencer on buying decisions, reaching people in all areas of the sales funnel.

Television and OTT Streaming ads can be an effective path for home renovation advertising, especially when paired with digital channels like Google, Email, and social media.

To create a media plan, consider including TV and Streaming advertising in your campaign. This will help you reach the right audience at the right time and place.

TV advertising is still the top influencer on buying decisions, with viewers spending more time watching TV than any other medium.

To effectively reach your target audience for home renovation advertisements, it's essential to understand who they are. Homeowners, particularly Millennials, are a crucial demographic, making up the majority of first-time home buyers, and 72 million strong in the US alone.

Millennials are a coveted group with more purchasing power than any other generation, and 82% are willing to purchase a fixer-upper in need of major repairs. However, 1 in 4 who do, regret it.

Creating persona profiles is a great starting point, but it's also recommended to work with a TEGNA research director to find the best-performing programs for your target audience. They'll provide the latest data, insights, research, and trending information to inform your persona profiles.

Knowing your target audience is crucial for creating effective home renovation advertisements. It's not just about throwing up some ads and hoping for the best. According to a report from the National Association of Realtors Research Group, 82% of Millennials are willing to purchase a fixer-upper in need of major repairs, but 1 in 4 regret it.

Millennials are a coveted group, making up 72 million strong in the US and 1.8 billion globally, with more purchasing power than any other generation. To successfully target this audience, it's essential to get together with a TEGNA research director to find the best-performing programs for your target audience.

Creating persona profiles is a great option, but it's always better to get the latest data, insights, research, and trending information from a TEGNA research director. This will help you inform your persona profiles and create more effective ads.

Here are some key facts to keep in mind when targeting your audience:

By understanding your target audience, you can create ads that resonate with them and drive real results for your business.

LinkedIn can be a great place to establish yourself as an expert in your field. You can use it to generate leads by searching for local businesses and property managers you can connect with and talk about your services.

Connecting with local property managers can be a good idea because they might need renovation services for their own business.

Doing a search on LinkedIn can help you find these potential leads.

Consider reading: Home Renovation Leads

Digital advertising can be a game-changer for your home renovation business.

Including digital elements in your advertising campaign can complement TV ad campaigns and strengthen ad recall. You can use pre-roll, display banners, and native mobile, desktop, and tablet ads to drive repeat traffic and qualified leads to your website.

Pay-per-click (PPC) advertising is a common paid online advertising model that charges you each time someone clicks on one of your ads. This method can increase your company's visibility and relevancy online, making it a great way to get leads right now.

You should definitely consider digital advertising for your home renovation business. It acts as a perfect complement to TV ad campaigns, strengthening ad recall and driving repeat traffic and qualified leads to your website.

TV and Streaming advertising may be the most effective path for you to take, but digital elements can help fill in the gaps and reach a wider audience.

Pay-per-click (PPC) advertising is a common paid online advertising model that charges you each time someone clicks on one of your ads. This method can increase your company's visibility and relevancy online.

Tailoring your paid advertising to seasonal home remodeling ads can be a game-changer, especially in the summertime when people are looking for deck services.

Digital advertising can drive qualified leads to your website, and it's a great way to get leads right now if you need them.

Video is an incredibly popular marketing format that can help grow your business.

A good video marketing strategy will increase engagement on your social channels, educate consumers, reach new prospects, and help drive sales.

You can create various types of videos, such as demos, brand videos, event videos, expert interviews, how-to videos, and reveal videos.

Keep videos short, within 2 minutes, to keep viewers engaged.

Share videos across all socials and incorporate them into blogs to boost your home remodeling advertising quality.

Including a video on your landing page can help your website rank higher in Google.

Google Analytics is a user-friendly tool to measure, manage, and analyze your video performance.

Pay attention to your website's conversion rate to see if your video marketing methods are working.

Use this information to tweak what's proving to be helpful and work towards improving your future campaigns.

Make YouTube videos about home renovation projects to build credibility and trust with potential customers.

Document your day-to-day activities, follow a job from start to finish, or illustrate the different facets of home renovation in your videos.

Include your contact information and a link to your home renovation website in the video description so viewers can learn more and contact you.

Social media is a major key in growing your brand and building customer loyalty, so it's essential to have a strong online presence. You should be consistently active on social media platforms such as Facebook, Instagram, Pinterest, YouTube, and Twitter.

To stay organized, create a social media schedule for your home renovation business, planning your posts out in advance to save time and optimize your presence. This schedule should include the date and time of each post, picture or video, accompanying caption and hashtags, and any social media accounts to be tagged.

Having a dedicated Facebook business page for your home renovation business is a must, but creating a group page for your business is also a good idea. You can post helpful content and interact with group members to start building trust and brand awareness in your audience.

To get more home renovation leads, consider running paid promotional ads on Facebook and Instagram, targeting your ideal customers by their location and other pages they've liked. Displaying renovation ads to this audience can create and boost awareness of your business.

Online reviews are crucial for marketing your home renovation business, helping potential clients find you and giving them confidence in working with you. You can use reviews to showcase your company's unique personality and values, and make it easy for customers to leave reviews by asking them for feedback and providing contact information on your website.

Here's a quick rundown of the key social media platforms to consider:

Remember, your goal with social media is to build an engaged community of followers, which will take time and effort. Check your socials every day, review any activity, reply to reviews, comments, or messages, and create a call to action with your posts when possible.

To maximize your home renovation marketing budget, consider adding elements like search engine optimization (home renovation SEO) and reputation monitoring to strengthen your strategy.

The team at Townsquare Interactive specializes in creating home renovation marketing strategies that generate home renovation leads.

Their home renovation website designs feature the elements needed to continuously generate home renovation leads.

You can jumpstart your website today by filling out the form to learn more about their home renovation marketing packages.

Local marketing is a crucial aspect of home renovation advertising. It's what helps potential clients find you online and turn into leads. To optimize your website for local SEO, include business-specific keywords and variations throughout your pages.

Claiming your Google My Business page is a must. This will help you rank in the local pack, which is the list of relevant businesses that appears on Google's map. To increase your chances, fill out all the content on your page, including location, hours, and contact information.

Optimizing your website for local SEO is a step in the right direction. But don't stop there. Posting your business information on online directories like Yelp and Home Advisor can also help you reach a wider audience.

A robust local SEO campaign can generate the majority of your home renovation leads. To get started, set up your Google My Business account and focus on backlinking and content marketing.

If you're looking for a more direct approach, consider using Google's Local Services ads. These pay-per-lead ads appear at the top of the search results page and can drive a significant amount of traffic to your website.

Here are some key considerations for local SEO:

Measuring the effectiveness of home renovation advertising is crucial to determine what's working and what's not. TV campaigns can now be measured in real-time using tools like TEGNA Attribution, which connects viewership metrics to outcome metrics such as website visits and app downloads.

To prove the value of TV/streaming schedules, you can use data to make optimization decisions and maximize the efficiency of paid media. This can be seen in the success of a home service brand that partnered with KSDK and saw a tremendous increase in recognition and customer ease.

A well-planned sale advertising strategy can hit all three points: sales, brand awareness, and repeat traffic. To achieve this, consider running search engine optimization (SEO) campaigns to target people actively looking for your services.

Measuring the effectiveness of home improvement ads is crucial to understanding their impact. TEGNA Attribution collects real-time data for TV shows and their accompanying ads, connecting viewership metrics to outcome metrics such as website visits and app downloads.

TV campaigns can be measured to tell you how effective your ad campaign is. It may take some refinement to zero in on exactly what works best for a particular business. Engaging, clear ads can bring in a blend of brand awareness and lead generation.

The average cost per click for an ad is $16, while the average cost to get a new lead is $186. This means that with the right strategy, home improvement ads can pay for themselves, and then some.

To get the most out of home improvement ads, consider investing in pay-per-click (PPC) ads through Google AdWords, Bing Ads, or Facebook Ads. This can help drive traffic to your website and increase brand awareness.

Here are some key statistics to keep in mind:

By understanding these metrics, you can make informed decisions about your ad campaigns and improve their effectiveness.

Monitoring your company's reputation is crucial for success. 85% of people search online to find local businesses, including home renovation companies.

Online reviews play a huge role in reputation monitoring. Ask happy customers to leave a review on Google, making it more likely to bring in home renovation leads and boost SEO.

Word-of-mouth is a powerful tool offline. Ask satisfied customers to think of neighbors, friends, family, or acquaintances who might need home renovation services.

Give them plenty of business cards to pass around and ask if you can put a temporary sign in their yard with your business name and phone number.

To create effective home renovation advertising, you need to focus on clear and concise messaging. This means being upfront about what you offer, what sets you apart, and how potential customers can reach out to you.

The key to success lies in being different from the competition, so highlight what makes your business stand out. According to the best home improvement ads, this can be as simple as showcasing your unique selling points in a Facebook ad.

To generate more leads and land new clients, consider using Facebook Ads, which allow you to mix text and images. This approach has been shown to be effective in reaching your target audience and translating into sales and leads.

TV ads can educate homeowners about the options available, providing valuable information on products like energy efficiency, durability, or ease of use.

Homeowners may not be aware of the latest trends in home remodeling, and TV advertising can generate interest or inspire them to develop a drab space into a new wonderland.

TV ads can help homeowners make informed decisions by providing information on products, such as a new kitchen appliance's energy efficiency.

By educating homeowners about the latest products and trends, TV advertising can inspire them to take action and improve their living spaces.

TV advertising can create a sense of excitement and curiosity about the latest home renovation products and technologies, motivating homeowners to explore new possibilities.

Expand your knowledge: 2024 Home Renovation Trends

Attending your local chamber of commerce meeting can be a great way to get renovation company marketing ideas. Try to connect with property managers and store owners, as they're likely to send home renovation leads your way.

You can also ask the chamber of commerce for advice on effective marketing strategies. They may have valuable insights to share based on their experience working with local businesses.

Property managers and store owners might even need your renovation services themselves, so it's a win-win situation.

Roofing advertising is a crucial aspect of bringing in regular leads and new customers.

Generating leads is a crucial part of advertising your home renovation business, and there are several strategies you can use to attract potential customers.

Attending trade shows is a great way to generate leads, as it provides an opportunity to showcase your products and services, observe your competition, and create new business partnerships. To make the most of your trade show experience, make sure your booth provides something valuable to your audience, such as a freebie or another incentive.

Telemarketing can also be an effective way to generate leads, but it's essential to weigh the cost and benefits before committing, as many people now block unwanted calls. However, there are still companies out there that will telemarket for you and set up appointments with potential customers.

Creating helpful YouTube videos about home renovation projects can also help generate leads, as they can document your day-to-day activities, follow a job from start to finish, or illustrate the different facets of home renovation potential customers might not think about. These videos will build your credibility as a home renovation expert and make it easier for viewers to see that you know what you're doing and build trust.

Offering free quotes, estimates, or consultations can also put potential customers at ease and help generate leads. This "foot in the door" approach allows people to learn more about you and the costs of a project before taking a step forward.

To improve the visibility of your website in Google and attract unpaid organic traffic, optimize your site and local listings using search engine optimization (SEO) techniques. Start by including business-specific keywords and variations throughout your pages, which will help your business rank near the top of Google when a person searches for relevant services.

By following these strategies, you can generate leads and attract potential customers to your home renovation business.

For more insights, see: How to Start a Home Renovation

A website is essential for any home renovation business, as it serves as the online storefront where potential customers can learn about your services, read about your company, and get in touch with you. A website is a must-have for any business, and it's especially crucial for home renovation companies.

To create a website that effectively showcases your business, consider using search engine optimization (SEO) techniques to improve your visibility in Google. This can be done by including business-specific keywords and variations throughout your pages.

A website should be easy to navigate, with clear information about your services, service area, and contact details. Without a website, it's unlikely that potential customers will find your business on Google.

To make your website stand out, consider implementing content marketing tactics, such as creating a blog with DIY projects, topical lists, or frequently asked questions. This will help you grow an active and engaged consumer base and show prospective customers that you're a credible source in your field.

Here are some key features to include on your website:

By including these features, you'll be well on your way to creating a website that effectively showcases your business and attracts potential customers.

In addition to a website, online reviews are also crucial for marketing your home renovation business. Reviews can be used to market locally and increase the number of customers you get through word-of-mouth recommendations.